Privacy matters. Here is how we handle your data.
This Privacy Policy explains how Wearlio Fashion, operated by WEARLIO SUPPLIERS PRIVATE LIMITED, collects, uses, stores, shares and protects personal information when you use our website, create an account, purchase products, contact us or otherwise interact with our services.
Responsible use of personal information.
This Policy is intended to operate consistently with applicable Indian data protection, information technology and consumer protection laws, including applicable provisions of the Information Technology Act, 2000, the SPDI Rules, 2011, the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 as and when their respective provisions are in force, and the Consumer Protection Act, 2019 and applicable e-commerce rules.
We respect the privacy of customers and visitors who interact with our online store. This Policy is intended to provide clear information about the personal data involved in operating our e-commerce services.
By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy, subject to any consent, notice or other lawful basis required under applicable law.
Where applicable law requires specific, informed and unambiguous consent for a particular processing activity, we will seek such consent separately from this general Privacy Policy.
Scope and applicability
This Privacy Policy applies to personal information processed by WEARLIO SUPPLIERS PRIVATE LIMITED in connection with Wearlio Fashion, including information collected through our website, customer accounts, orders, customer support interactions and other online services operated by or on behalf of us.
References to “we”, “us” or “our” in this Policy refer to WEARLIO SUPPLIERS PRIVATE LIMITED. References to “you”, “customer”, “user” or “Data Principal”, where that expression is applicable under Indian data protection law, refer to the individual to whom the personal data relates.
Third-party websites, payment gateways, logistics providers and other external services may maintain their own privacy policies. Their independent processing practices are governed by their respective policies and applicable law.
Personal information we may collect
The information collected depends on how you interact with our store. We aim to collect only information reasonably necessary for identified business, transactional, legal or service purposes.
| Category | Examples | Typical Purpose |
|---|---|---|
| Identity Information | Name and account-related identification details | Customer account, order fulfilment and communication |
| Contact Information | Email address, mobile number, billing and shipping address | Delivery, notifications and customer support |
| Order Information | Products purchased, order number, amount, status, returns and refunds | Order processing and transaction records |
| Account Information | Account login details, preferences and customer account activity | Account access and personalised store functionality |
| Technical Information | IP address, device type, browser, operating system and website logs | Security, functionality, troubleshooting and analytics |
| Communication Information | Messages, support requests, complaints and correspondence | Customer service and grievance resolution |
| Payment-related Information | Payment status, transaction reference and limited payment metadata | Payment confirmation, accounting, refunds and fraud prevention |
Information provided directly by you
We may receive personal information when you create an account, place an order, provide delivery details, contact customer support, request a return or refund, raise a grievance, subscribe to communications or otherwise provide information voluntarily.
Information collected automatically
Our website and supporting technology may automatically process device, browser, log, session, security and cookie-related information when you access or use the website.
How and why we use personal information
Subject to applicable law, personal information may be processed for purposes connected with operating our e-commerce business and providing requested services.
- Creating and maintaining customer accounts.
- Receiving, confirming and processing orders.
- Arranging packing, shipping and delivery.
- Sending transactional order and service communications.
- Processing cancellations, returns, replacements and refunds where applicable.
- Responding to customer queries, complaints and grievances.
- Detecting suspicious activity, fraud, misuse or security threats.
- Maintaining records required for accounting, tax, regulatory, dispute and legal purposes.
- Maintaining and improving website performance, functionality and customer experience.
- Sending promotional communications where permitted by law and, where required, based on valid consent.
We do not intend to process personal data for a purpose materially unrelated to the purpose for which it was obtained unless permitted under applicable law or appropriate notice and consent is provided where legally required.
Cookies and similar technologies
Our website may use cookies and similar technologies to maintain sessions, remember cart contents, facilitate account access, improve website performance, understand website usage and support security functions.
Certain cookies may be necessary for the website or WooCommerce store to function correctly. Other analytics or marketing technologies may be subject to additional consent requirements where applicable.
You may control certain cookies through browser or device settings. Blocking essential cookies may affect features such as account access, cart functionality or checkout.
Payment information
Online payments may be processed using independent payment gateways, banks or payment service providers. Payment credentials such as complete debit card or credit card details, UPI credentials or banking authentication information are generally processed directly within the payment provider's secure environment rather than being directly stored by our website.
We may receive limited transaction information such as payment status, transaction reference, amount, method category or information necessary for reconciliation, refunds, accounting and order processing.
Never share OTPs, card PINs, UPI PINs or online banking passwords with our customer support representatives.
When information may be shared
We do not disclose personal information merely for unrelated purposes. Information may, however, be shared where reasonably required to provide our services or comply with legal obligations.
- Payment gateways, banks and payment service providers for transaction processing.
- Courier, shipping, fulfilment and logistics partners for delivering orders.
- Hosting, cloud, website infrastructure, communication and technology service providers.
- Professional advisers, auditors or service providers where reasonably necessary for legitimate business functions.
- Government authorities, regulators, courts, law-enforcement agencies or other competent authorities where disclosure is required or authorised by applicable law.
- Parties involved in a lawful corporate restructuring, merger, acquisition or transfer, subject to applicable legal safeguards.
Where third parties process personal information on our behalf, we expect such processing to be limited to appropriate purposes and subject to applicable contractual and legal safeguards.
Security practices
We take reasonable organisational and technical measures intended to protect personal information against unauthorised access, misuse, alteration, disclosure, loss or destruction, taking into account the nature of the information and the services provided.
Measures may include access controls, authentication, secure hosting practices, software updates, restricted administrative access, monitoring and appropriate arrangements with service providers.
No internet transmission or electronic storage system can be guaranteed to be completely secure. Customers should also protect account credentials and immediately report suspected unauthorised account activity.
Retention of personal information
Personal information is retained only for as long as reasonably required for the purpose for which it was processed, subject to applicable statutory, accounting, taxation, consumer, contractual, dispute-resolution and other legal retention requirements.
When personal information is no longer required and there is no lawful reason to retain it, we may securely delete, anonymise or otherwise dispose of it in accordance with applicable requirements and reasonable technical capabilities.
Transactional records may need to be retained for a longer period where required under taxation, accounting, consumer protection or other applicable Indian laws.
Your privacy choices and rights
Depending on the law applicable at the relevant time and the nature of the processing, you may have rights or choices concerning your personal information.
Request information regarding personal data processed by us where such a right is available under applicable law.
Request correction, completion or updating of inaccurate or incomplete personal information, subject to applicable law.
Request erasure where legally available and where continued retention is not required for a lawful purpose.
Where processing depends on consent, request withdrawal of consent in the manner made available, without affecting prior lawful processing.
Raise a grievance regarding the handling of personal information or exercise of applicable privacy rights.
Where and when applicable under the Digital Personal Data Protection Act, exercise the statutory nomination right in accordance with applicable requirements.
Verification of requests
We may request reasonable information to verify identity or authority before acting on a privacy request. This helps protect customer information against unauthorised disclosure or modification.
Legal limitations
A request may be restricted or refused where retention or processing is required or permitted by law, necessary for legal claims, fraud prevention, contractual obligations, statutory record keeping or another lawful purpose.
Children's personal data
Our online store is intended for persons capable of entering into transactions in accordance with applicable law. We do not knowingly seek to collect children's personal data for behavioural monitoring or targeted advertising.
Where processing of a child's personal data becomes subject to specific consent, age-verification or parental requirements under applicable Indian law, we will apply such requirements as and when legally applicable.
A parent or lawful guardian who believes a child has provided personal information inappropriately may contact us using the details provided below.
Storage and cross-border processing
Our website infrastructure and third-party service providers may process or store information using systems located in India or other jurisdictions, depending on the services used.
Any transfer or processing of personal data outside India will be subject to restrictions, conditions or requirements imposed under applicable Indian law, including any notified restrictions concerning particular countries or territories.
Marketing communications
Where permitted, we may communicate information regarding products, offers or store updates using contact details provided by you.
Where consent is legally required, promotional communications will be based on appropriate consent. You may use an available unsubscribe mechanism or contact us to request that promotional communications stop.
Service communications necessary for an order, account, payment, security matter or customer request may continue even where promotional communications have been opted out of.
Legal disclosure and compliance
Personal information may be preserved, used or disclosed where reasonably necessary to comply with applicable law, lawful directions, court orders, regulatory requirements or requests from competent authorities.
We may also process information where reasonably necessary to establish, exercise or defend legal claims, investigate suspected fraud, enforce our contractual terms or protect the rights, property or security of customers, our business or others, subject to applicable law.
Changes to this Privacy Policy
We may revise this Privacy Policy where necessary to reflect changes in our services, technologies, business practices or legal and regulatory requirements.
The revised version may be published on this page with an updated effective or revision date. Where applicable law requires additional notice or consent for a material change, appropriate measures will be taken.
Governing law
This Privacy Policy is governed by the laws of India. Privacy and personal-data matters will be handled in accordance with applicable Indian law, including provisions of the Information Technology Act, 2000 and rules made thereunder, and the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 to the extent their relevant provisions are in force and applicable.
Nothing in this Privacy Policy is intended to exclude, restrict or waive any right that cannot lawfully be excluded under applicable Indian law.
Your information deserves responsible handling.
Information should be processed for legitimate, identified and appropriate purposes.
We aim to collect information reasonably connected with the services being provided.
Reasonable safeguards are used to reduce risks of unauthorised access or misuse.
This Policy explains our general information handling practices in clear language.
Questions about your personal information?
For privacy requests, questions or grievances, contact us through the official information shown here. Please provide sufficient details for us to understand and verify the request.
Clear information. Responsible handling.
This Privacy Policy forms part of the legal information governing your interaction with Wearlio Fashion and should be read together with our Terms & Conditions and other applicable customer policies.